The internet, smart phones and tablets have revolutionised the way of doing business along with providing the means to creating large amounts of data. Companies need to have strategies in place for managing large volumes of both structured and unstructured data and analysing it in an easy and efficient manner to ensure that it adds value to the business. Business and IT leaders are now looking to use big data analytics to identify trends, detect patterns and gain insight that will help them make most of internal data tied together with the external data.